Everything flows from what someone types into the search engine to find what you're selling.
If someone needs to buy an anvil, they would likely search for anvils. Let’s say the top two results are the following:
Acme Corporation
www.acmecorp.com
Anvils Are Us
www.anvilsrus.com
Which do you think they’re going to click on?
Yes, www.anvilsrus.com.
*The words people use to search for what you’re selling.
Buy a real ACME Anvil on ETSY
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