Website Content Builder Form

Website Content Builder

Use this form to create focused, hard-hitting content for your website.

Step 1 of 4

Name
First Last
Email
Phone
Website
Facebook Page

This should look something like this: https://www.facebook.com/jhammockandassoc
Your website needs to do 2 things well. It needs to tell the viewer…
First
- What benefit the site offers--in two seconds or less*. (Why they viewer has arrived at the site that fills their need. Why your site is better than the others. Your value proposition. What you’re selling. Your 2-second elevator pitch. A strong headline that grabs the viewer.)
  *Most people only spend a few seconds on a site before clicking on the browser’s back button if they’re not convinced they’ve found what they’re looking for.
Second
- What you want them to do next. (The call to action, preferably using a presumptive sales close in which you give them either/or choices rather than a yes/no decision.)
This is easier said than done, but once a website accomplishes these 2 things well, the site will accomplish your goals more effectively.
What Needs Does Your Product/Service Fill?
Keywords / Keyphrases
If someone were searching for what you sell, what would they enter into the Google search box? (one word or phrase per line)
One Word

In one word, describe what value you provide. Or what need you fill. This is your sales pitch in one word. (Or two or three words if necessary.)
One Tweet, 140 Characters
Condense your best sales pitch into something that will fit into a 140 character Tweet.
Why you're the best.
If someone were to call you and ask why they should buy from you rather than your competition, what would you say?
Make Six Outrageous Claims About Your Products/Services.
This is far more serious than you might imagine. If you are going to rise above your competition, this is arguably the single most important piece of information.
Headline
Note: The following bullets all refer to the same thing
Within the first two seconds of visiting your site, someone should learn...
-What you’re selling
-Why they have arrived at the right site
-Why you fill their need
-Why they should stay on your site
What is it that someone should understand within those first two seconds of visiting your site? List two or three things.

You can also think of this as creating a powerful and compelling headline for an ad you might run in the newspaper.
List two or three variations.
Call to Action
What do you want someone to do after they’ve understood the above?

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Contact Us
What information do you want on your “Contact Us” page?
About Us
What information do you want on the About Us page?
Homepage
What other information needs to be on your homepage?
Testimonial #1
Please enter a testimonial here with as much contact information as you have permission to use.
Testimonial #2
Please enter a testimonial here with as much contact information as you have permission to use.
Testimonial #3
Please enter a testimonial here with as much contact information as you have permission to use.
Testimonial #4
Please enter a testimonial here with as much contact information as you have permission to use.
Testimonial #5
Please enter a testimonial here with as much contact information as you have permission to use.
Testimonial #6
Please enter a testimonial here with as much contact information as you have permission to use.
Congratulations! Six testimonials will really help boost the effectiveness of your website.

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Will you be selling products online using a Shopping Cart?
- Yes
- No
Product Information
Product Name
Long Description of Product
Short Description of Product
Price
Sale Price
SKU or Product ID Number
High Resolution Image of Product
Max. file size: 64 MB.
Shipping Weight
Shipping Method
Variations (size, color, and so on, if applicable)

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Please upload your logo and other graphics/images you want on the site.
Drop files here or

Accepted file types: ai, eps, pdf, gif, png, jpg, tif, tiff, psd, , Max. file size: 64 MB.
If there are more files than you are able to send via this form, please send at least your logo and some key graphics and email the rest to scott@hammock.net, or better yet, send them through DropBox, Google Drive, or other file sharing software.
Stock Photography
You can use stock photos from media.hammock.net. Please list the image numbers you would like to use.
Brochures or Other Marketing Materials in PDF , Adobe Illustrator, or Adobe InDesign format.
Drop files here or

Accepted file types: pdf, ai, indd, , Max. file size: 64 MB.
Please upload any other marketing materials you have.
Please Upload Other Website Content as a Word Document
Drop files here or

Max. file size: 64 MB.
Use little to no formatting as any formatting will get stripped off anyhow. One each page of the Word document, please include the website page name and page content Or better yet, use Google Docs and just include a link to the document. Be sure permissions is set to "Anyone with the link."
Captcha

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Website Content Builder

Step 1 of 4

Product Information