It’s all to easy to focus on what you’re selling rather than what your customer needs. This video discusses this.
Think Backwards
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About the Author: Scott See
A born-and-bred New Yorker, Scott lives in White Salmon, WA nestled in the Cascade Mountains. Scott's background includes working in advertising in New York City, as Captain of a 47' sailboat, and as Executive Director of a trade association. Truth be known, he'd rather be snorkeling in the Caribbean.
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