Let me repeat that again, “Everything flows from what people search for in the search engine.”
It’s not about what you’re selling, be it a service or product. It’s about what people need. The more you focus on that, the more successful your business will be. To that end, here are some tools to find out just what people are really searching for.
This site does one thing well. It comes up with variations of a keyphrase. You can then take this list, and plug it into other keyword tools that give more details about the keyphrases.
This is a neat site I just learned about from Joost. https://yoast.com/keyword-research-tools/ I’ve been using the Google Keyword Planner, which is great, but if you don’t have a Google AdWords campaign going, it can be a bit daunting to get info out of the Google Keyword Planner.
Google Keyword Planner
It’s worth creating an AdWord Campaign just to get full access to Google’s incomparable wealth of information.